There are a few essentials you’ll need to make your residential property stand out amongst the others on the market. You can do this through a mix of staging and marketing.
Tips for styling your home
Walking into a home with immaculate interior design always appeals the eye. Your staging should be such that potential buyers can envision themselves living there but still exudes luxury and a high standard of living. The most important areas of the house to stage are the kitchen, primary bedroom, living room, and dining room. These are the most commonly used rooms in a house, and potential buyers will want to see what they look like furnished.
Ensure that your property is spotless and decluttered. If your things are lying around the house when buyers come to visit, it will distract them, and they will see it as your house rather than their potential future home. It’s also a good idea to remove family photos and other personal items from plain view.
Add potted plants and flowers to a few rooms and open the curtains and windows to allow fresh air and light to come in. This will not only add to the natural light in your house and remove odors, but it will also make the house feel more inviting.
What needs maintenance before going to market
The house’s exterior is equally as important as the interior and adds to the curb appeal. Ensure the entryway, garden, windows, and driveway are clean and free of dust or dirt. Trim any overgrown hedges or grass, remove weeds, and paint the outside of the house if needed.
For the interior, assess whether any furniture needs to be replaced or removed for being too worn out. Replace any faulty bulbs or broken sconces, freshen up stained carpets and floors, and fix squeaky doors to make the house feel well-kept. Not everyone will love floral wallpaper or bright paint on the walls, so it’s preferable to paint your walls a warm, neutral colour like off-white. Neutral walls give the house an open feeling and make it look like a blank canvas.
A solid marketing plan
Your marketing plan for selling the house should include hiring a photographer to take professional pictures and videos. In the digital age, people want to see how good a house looks on social media. Professional pictures may get potential buyers interested even without a physical visit. Get a good copywriter to describe the various amenities your house has to offer and why buyers should be interested. If your property is in a neighbourhood that is gated or has the best schools in the city, show exactly that through copywriting.
You should also try to find a good property manager or real estate agency that will pitch your property to their client base and host open houses and visits to your house. During these visits, you should make sure the presentation of the house is top-notch. Set an appropriate mood for the open house by focusing on smells and scents. For example, you could light a scented candle or mist a mild air freshener before guests arrive and keep your curtains open to allow natural light to flow in.
Conclusion
Staging, maintenance, and marketing are all equally important to successfully sell your residential property. Make sure to invest in each one of the three to have the best possible outcome and receive the highest offer.
For more information or to chat with a Licensed real estate agent in Perth,
contact Kate Webb, Owner and Director of Morgan Webb real Estate Pty Ltd
kate@morganwebb.com.au or 0408 738 755.
